Digital Marketing Guide by Pendem Raju SEO Hyderabad

PPC Ad Position in Google AdWords Advertising

PPC Ad Position in Google AdWords Advertising

PPC is the paid online advertising marketing strategies of many small medium and corporate companies promoting websites and businesses locally and internationally to promote their business products or services. They are using the search engines to promote their business products or services (including SaaS) by getting a clickable position in the search engine result pages.

Search Engine Optimization (SEO) Vs Pay Per Click

Search engine optimization (SEO) is free process useful in website promotion on online and work successfully in long-term basis. Pay Per Click is paid advertising channel help in promoting the websites and business products or services on immediate basis and short term oriented too. Example of PPC is Google AdWords.

PPC Advertising is Online Advertisement

This PPC advertising method of web advertisement provides the website or business advertisers to set up the budget for their online advertisement cost. The online advertisement cost of investing in this PPC advertising method rely on visitor clicks. Visitors clicks whenever a similar ad displays after his search term entry. In this online advertising, PPC the platform providers charge the website or business advertisers whenever a visitor click on the displayed advertisement. The visitor click leads automatically to the advertiser’s website or web pages.

Ad position are playing key role in ROI of your budget on online advertising. Visitor clicks on the displayed or positioned ad in the search results pages. 

Determine your Ad Position

Ad position is a place where your ad is displayed to search visitors in the search results page. It is a dynamic factor influencing your PPC budget. Ad position is every time calculated whenever your ad triggered for user search term depending on your ad competition in the action. Ad position is determined with Ad Rank formula.

What is Ad Rank formula?

Ad Rank = Quality Score * Max CPC Bid

Quality Score 
  • Quality Score of your keywords is a measurement of relevance between your ads and landing page.
  • It can improved by ad extensions and other ads formats like ...
  • The relevance of your keywords and ads is helps you in achieving the top ad position even though you pay less than your competitors in action bidding.  
  • The quality score can be increased by CTR improvement, ad relevance and experience of landing page.  
Ad Position Places in SERP page

In SERP page, < 10 Ads can be appear in 2 places from after Februrary's latest AdWords shakeup update.

1. top of a search results, (2-3)
2. bottom of the search results page. (2-4)

Pendem Raju acquiring DoubleClick Rich Media (DRM) Fundamentals Certification

Pendem Raju is to acquire DoubleClick Rich Media (DRM) Fundamentals Certification 

Who is Pendem Raju?

Pendem Raju is a Digital Marketing Expert in Hyderabad, working in digital media marketing with the more than 6 years experience. 

Pendem Raju acquiring DoubleClick Rich Media (DRM) Fundamentals Certification

DoubleClick Rich Media (DRM) Fundamentals Expert Certification is an eLearning course with easy accessible online training by Rich Media Studio Certification training on the fundamentals of how to create and manage rich media creatives by sitting in front of your desktop or laptop. Learn DoubleClick Rich Media (DRM) Fundamentals and get certified with Rich Media. 

Why Pendem Raju is acquiring DoubleClick Rich Media (DRM) Fundamentals Certification?

Rich Media is training online to learn how to design rich media products for advertising or promoting online in Google. To become a DoubleClick Rich Media (DRM) user with working knowledge of rich media creatives, Pendem Raju is preparing with DoubleClick Rich Media (DRM) Fundamentals Certification course materials on online. 

What is minimum score required for DoubleClick Rich Media (DRM) Fundamentals Certification?

The required score of 80% or higher in "Fundamentals Exam" to pass and to earn DoubleClick Rich Media (DRM) Fundamentals Certification after completion of basics in rich media creatives designs and other knowledge of the Fundamentals of DoubleClick Rich Media.  

What are other digital marketing certificates are Raju earned?

  • Professional Internet Marketer Certification from SEO in Practice (License PIM-01579) in September, 2011.
  • A Google Analytics individual qualified professional Certificate in Google Analytics Academy Course from Google Digital Analytics Fundamentals.
  • Google Advertising Fundamentals from Google (License 5893796545953792) in March 2014 and valid up to March 2016.
  • Google Display Advertising from Google (License 6657278103519232) in March 2015 and valid up to March 2016.
  • Google Adwords Professional Certified from Google in March 2015 and valid up to March 2016.
  • Certified from the Google in Tag Manager Fundamentals Certification
  • Scored 90% and gained "SEO Expert level" qualification in SearchEngineLand's SEO Quiz Question and Answers on January, 2016
  • Pursuing Certificate in DoubleClick Rich Media Fundamentals from Google Digital Marketing Academy.
On Page Optimization:

                SEO audit, Canonicalization, Meta tags, Header tags, Keyword research, Image optimization, Internal linking structure, Anchor text diversification, Content optimization, URL optimization, Page redirects, Fixing HTML and CSS validation errors and broken links, and Lead conversion landing page optimization, Optimizing custom 404 page. Generating XML and Robots.txt files, Developing HTML sitemap, Video sitemap and Image sitemap,

Off Page Optimization:

                Social media marketing such as Facebook, Twitter, LinkedIn, Google+. Optimizing YouTube Channel, Wiki pages optimization, Video sharing and image sharing activities, Running link building campaigns, such as press release and article postings, Local business listings, Blog posting and Forum postings, RSS feed submissions, Event site listing, Business profile creation submissions. Email Marketing and content marketing.

Digital Marketing Skills

Website Analysis | SEO Audit | Search Engine Optimization | Keyword Research | Link Building | Website Traffic Optimization | Content Optimization | On Page & Off Page Optimization | Google Analytics | Google Adwords | Search Engine Optimization (SEO) | Search Engine Marketing (SEM) | PPC Management | Small Business SEO | Market Research | Google Maps | Online Branding | Internet Marketing | Competitor Analysis | Customer Acquisition | Conversion Optimization | CRM | Bid Management |Search Engine Ranking | Digital Strategy | Social Media Marketing (SMM)  | Google Web Master Tools and Social Networking | Web Analytics | Online Advertising | Affiliate Marketing | E-mail Marketing | Social Media Optimization (SMO) | Leads generation| Driving the Organic, Referral and Paid Traffic | ROI Measurement and Reporting | Blogging |Technical SEO | Implementation of Link Building Campaigns | Content Marketing | ORM |

Technical Skills
MS-Office, HTML, Google AdWords, Google Analytics, WebMaster Central Tool, WordPress, DotNetNuke (DNN), CSS etc.
Tools Knowledge
Alexa, Google Analytics Tool OR Google Webmaster Central Tool, Google Adwords Keyword Tool, Google Traffic Estimator Tool, Google SK Tool, Google Trend, Google Base, XML Sitemap Generate in Google, Yahoo Explorer and Bing (MSN) Spyfu, iSpionage, Ubersugest, Advanced Web Ranking tool, Google AdWords, WordPress, Basic DotNetNuke (DNN), Google Trend, Google Insights, Screaming Frog SEO Spider Tool, Word Tracker Keyword tool, Keywordspy, AHREF, Moz tools, Microsoft SEO IIS Toolkit, Webconfs, Pingdom, Google PageSpeed Insights, Web Developer Toolbar, SEO Quake, Wayback Web Archive Machine, SEO-browser, Majestic SEO, CopyScape, Feedthebot, SEMrush, Open Site Explorer, QuickSprout Website Analyzer, Schema Creator, Panguin Tool, Plagspotter, and Hoot suite, Follower Wonk, social shared, etc. online tools. 

Top Ways to How Improve Your Online Writing Skills

Best Ways to How Improve Your Online Writing Job Skills

Online writing for landing web page content and business blog is with huge demand in this online writer trend days. Every website and business blog are needs the fresher content writer or expert copy writer job role in web blogging for business improvement online. Web writers are back ground supporters in achieving the business goals with websites and blogs. With your writing skills and online writer efforts you can turn your laptop into money make machine.Learn content management tips with Digital marketing guide.

Online Content Writing with Search Engine Optimization

Online content writing is need of search engine optimization fundamentals in order to understand the visitor search intent and target customers etc. to align the relevance writing skills or interactive writing techniques to improve the organic search visits, referral web traffic, social media visits, leads gen and online sales conversion etc. Learn what is difference of content writer and content writer to understand their job description. You can understand the required writing skills and efforts to achieve the website goals within the timelines.

Digital Marketing to Make Money Online with Web Writing Skills

Web content writer is one of the best online freelance job for income generation by making money online. You can earn money with web content writing skills and efforts. Write to earn money is no need of any internet marketing degree and online training certification. Digital marketing channels like Google search engine optimization, Social media marketing, Affiliate marketing and Email marketing are playing a key role in make money online with web writing skills and latest writing techniques

Best Tips to Improve Content Writing Skills
  1. Content theme must focus on target audience benefits
  2. Curate user search content for target visitors and businesses
  3. Design the page content that is brief and concise with target keywords
  4. Ignore keyword density for long or brief write-ups content that helps the audience
  5. Aim to relevance, interactive and search interest-based content
  6. Provide business or industry stats, facts, user data and quotes
  7. Write 1 to 2 articles per every day or correct whatever is wrong in your write-up
  8. Read the local and national newspaper or online articles to understand how to journalism writing
  9. Use a new word in the language dictionary to develop your online writer job skills
  10. Join in any Online blogging - blogger groups
  11. Create a content editorial plan and post accordingly
  12. Curate user based attention grabbing title and landing page content
  13. Practice conversational writing style
  14. Use a checklist for online writing for web page  
  15. Visualize your content theme ideas wit relevant images

Better Search Engine Optimization for Websites

 Do a Better Search Engine Optimization for Website

Search engine optimization for a website is making the website optimization and online promotion effectively with best seo tactices to get a head of web competition. The search engine optimization for website is begin with a website audit and competitor analaysis to analyze the current website competitiveness over the web. SEO strategy for new websites is differ from older well established sites and business blogs. So what is your Digital Marketing Guide for SEO?

SEO for Website Optimization Practice

SEO for website optimization is start with website audit process including analysis of site on-page factors, keyword selection strategy, content audit, current seo optimization issues, goals alignment etc. Are you looking begin with seo for your website? Then, get here how to seo for a website. The SEO audit report is consist of website analysis for major on-page seo factors such as site navigation, information architecture, keywords selection process, primary keywords optimization and secondary keywords optimization, image optimization, etc. to analyze & improve the user experience and visitor retention.

Web Page Content Optimization with Keywords

How to optimize keywords in best places of web page content is one of the key practice in online content optimization. The online content optimization is improves the relevance for user search. Website User search behavior analysis is required to understand the visitor's search intent to prepare the user-centric content development for web pages. How to prepare User interactive content or visitor education content or interactive online content creation is begin with selection of effective target keyword phrases for website. So, what are your keywords in your online internet marketing strategy for your website and how do you optimize keywords for seo ranking improvement?

Choose and Select Efficient Keywords for your Web Pages

After determining the best keywords for your website pages (NOT to entire website); the next process in the organic SEO for website optimization is developing the user-centric web content for target visitors and search engines. Many webmasters are regularly updating the website with unique content. SEO analysts are preapare unique on-page seo checklist for web pages optimization. Let your online internet optimization company or consultant in doing their SEO analyst job role in website optimization and marketing.

Write Unique Value Offering User Content for Better Visitor Engagement

Unique content by defination is the content that not appeared on online. This NOT enough to reach your target potential customers. To reach the potential online customers you need to develop unique value offering web content with target keywords phrases. The unique value offering web content development is user searching online content creation. Your web page content should enhance the role of On-page SEO optimization for your website performance. Use various content writing tools to curate effective web page copy with user search intent orintation.

Content Marketing is New SEO Strategy

Hire the web content writers when you not able to produce user-centric online content. Many seo companies and seo consultants are providing this user contnet writing services at lower prices. Try to ask them to write for business blogging to get ROI by reaching potential internet customers. Your web content is playing the major role in seo efforts success. Online content writing is differ from copywriting. Know here the difference between content writing and copywriting. Content marketing strategy is now becoming the latest seo tactice in website promotion.

Search Engine Submission for Website Crawling and Indexing

The next step in seo for website optimization is submitting your website to target search engine such as Google etc. There are 2 ways are exists in submitting the website for crawling and indexing with higher rate. Creating the Robots.txt file and submission in Google Webmasters tool is 1 st and effective process for website crawling at faster rate.

Ways to Improve Website's Crawling and Indexing Rate

Anothe way to improve the website's crawling and indexing process is XML Sitemap creation and submission in Google Webmasters tool. Online pinging services are also improves the website crawling and indexing process at Google search engine. Create various types of Sitemap with Sitemap generator tools and softwares to develop latest Sitemaps and submit them in search engine for improved crawling and indexing process for your website.

Your Website Promotion Activities are Off-Page SEO Tactices

After publishing thye web page content you need to start website promotion activities as a part of your search engine oprimization strategy. This is wellknown as off-page seo and a unique process of website marketing with quality inbound backlinking techniques. All backlink sources are not necessorily good for your website.

All your Off-Page SEO Tactices are Under Google Scaner

Do careful backlink bulding strategy to get quality inbound links with regular online submission in .gov sites, .edu sites, pressreleases sites, local directory sites, industry websites etc. Linkbulding executives and fresher seo analysts are help you in identifying the best online backlink building sources and submisting your website pages in them with diversified anchor texts.

Your off-page seo promotion over the intenet is boost your on-page seo optimization efforts in gaining the search engine's reputation, user authority, visitor trust, business goals achievement. So NEVER neglect your website's off-page seo marketing with automate backlinks generating softwares and online tools, buying backing links, link wheeling hat seo tactices to improve your website performance with backlink building activities. 

Analyze Latest Google Algorithms Updates to Stay Top

Track and measure the latest Google algorithms updates including content algorithms changes like Panda, Penguin, Pigeon, Venice, Hummingbird algorithms updates etc. and Link profile algorithms such as Google Penguin update and other changes etc. in order to make your website optimization, online promotion efforts most seo friendly with ethical search engine optimization tactices to gain longlasting top position in SERP search reults for your target keywords. Follow organic seo optimization tactices to improve your website traffic and online conversions with ethical website optimization strategy.

Make Google as your SEO Trainer

Google is playing as a SEO trainer job in promoting your website over the internet with organic search engine optimization strategies and teach you seo education with latest seo tips, website improvement methods, ethical seo activities, how to beat your competitors with simple seo tactice, how to avoid digital seo disorders, what is effective seo optimization strategy for website etc. Find and read Google's messages in your Google Webmasters tool account. Stick to Google webmaster and content guidelines to adapt to best seo tactices to rank in top 1 position in SERP results, to gain regular leads, to improve sales conversion etc. Learn how to track and measure your seo efforts performance with SEO KPIs.

Digital Marketing Guide for Website SEO Optimization

Read Google's Digital Marketing Guide on SEO pactice course and learn organic SEO tactices. Become yourself own SEO consultant with specializing in ethical search engine optimization services for your website and improve your SEO efforts for better ROI results with Better Search Engine Optimization for Website. 

Online Internet Marketing Strategy for Website Performance

What is your Online Internet Marketing Strategy to Improve Website Performance?

Is it ethical organic SEO tactices or any other online internet marketing strategy?

Digital marketing guide article on How Online Internet Marketing Strategy Improve Website Performance.

SEO is a ROI Results-Oriented Online Internet Marketing Tactice

SEO is a return ROI results-oriented web tactice if you manage your website optimization and online internet marketing strategy. Many webmasters, website owners and seo managers, business bloggers are focus on digital marketing campaign metrics such as website or web page rank, search engine traffic, referral traffic, leads gen and online sales conversion, revenue generation, online reputation management, branding, error free web site etc.

How to Search Engine Optimization (SEO) for Websites

How to learn and how do Search Engine Optimization (SEO) is an ongoing online internet marketing process. Company marketing and sales teams identifying the value of website optimization and how seo optimization is driving regularly qualified leads, sales conversion, online revenue generation via search traffic and referral, direct traffic. However, SEO on-page optimization and technical search engine optimization are changing constantly and resulting like a unriped grapes fruits with sore taste results for many webmasters. SEO for new websites is differ from SEO tactices for older websites.

Search Engine Optimization tactice NOT a Black Hole in Sky

Many small medium business website owners and newbie bloggers treating seo is a black hole as search engine optimization tactice are changing everyday in unknown dark directions under search engine algorithms updates scanners. Beginner seo executives and marketing job employees are face too many questions such as why websites need seo optimization, how to do seo for websites, where do I measure my SEO efforts, how to do effective keyword research, how to select relevant keywords to my business, how analyze your visitor's search intent etc.

Measure your Online Internet Marketing Campaign Results

Every website seo optimization and online internet marketing campaign is trackable and measurable with web analytics tools and other softwares of search engines also third party companies. In the online internet marketing campaign, your every effort for linkbuilding, content creation, content marketing, website optimization, keyword research, competitor analysis, visitor search behaviour analysis etc. are under scanning and able to report daily, weekly, monthly, quarterly depending on client requirement.

Improving your Website Performance with Online Internet Marketing Strategy

Google constantly change their all search engine algorithms, sometimes without any prior confirmation of Core Algorithm Updates. Many online internet marketing consultants, expert seo analysts and seo managers, digital marketing campaign managers are playing with Google algorithms changes and planning a online internet marketing strategy in order to promote company brand, business products and services to gain the web goals. Small medium business owners need to learn seo to understand where to invest money for online internet marketing strategy. Learn digital marketing course at your flexible hours for getting your better future with overall website performance improvement.

Organic Search Engine Optimization Services for Website ROI

SEO company consultants and senior web marketing professionals are providing search engine optimization services as part of their online internet marketing services with ethical and organic seo tactice to improve website performance to get into longlasting Top 10 in search results page one to earn ROI for seo optimization efforts. One of the primary goal of every website owner is reaching the potential customers to communicating, engaging, and gaining leads, sales, revenue for seo investment on sources like Google search optimization, referral traffic management, content management strategy, conversion rate optimization etc. Measure your website optimization strategy with SEO KPIs in order to avoid SEO disorders and to determine how is your website performance after an effective organic search engine optimization practices pediocally.

Attend Global digital Marketing Training in Digital Media Education

Nowadays internaltional Indian metrocities like Delhi, Mumbai, Kolkata and Chennai, Hyderabad cities etc. are becoming main centers for global digital marketing training in digital media education. Regular computer training institutes and technical courses training institutes are offering search engine optimization training, search marketing training, email marketing course training, affiliate marketing course training, social media marketing course training, and content marketing (a new SEO trend) training, blog training etc.

Get Certify with Online Internet Marketing Degree

After your digital marketing course completion, You can get certified in popular online internet marketing certification courses. You can get the practical knowledge in website design and development to website optimization & online promotion with online internet marketing tactices along with the online internet marketing degree or digital marketing education degree.

About Digital Marketing Blogger: Pendem Raju

Pendem Raju is known online blogger and digital marketing analyst for his online marketing. Raju work for promoting internationally the corporate business and companies websites to reach multi nations target customers. Since December 2010, Raju has been working as real-time Hyderabad digital marketing analyst in all aspects of web marketing for all kinds of industry websites. He tackles many aspects of digital marketing job with websites of ecommerce, education, universities, online colleges, HR recruitment portal, Accountant, Personal training, Business tax, health medical, relationship advice, entertainment, SEO Blogging, Webdesign, Digital marketing services Hyderabad, and other industries from last 5 more years.

Pendem Raju is with more than 5 years of digital marketing job experience in Hyderabad and working on promoting the multi domain based websites across the all major search engines.

Pendem Raju is a certified Digital Marketing Analyst in Hyderabad. See here his Digital Matketing Certifications.

1. Professional Internet Marketer from SEO in Practice (License PIM-01579) in September, 2011
2. Google Analytics individual qualified.
3. Google Advertising Fundamentals from Google (License 5893796545953792) in March 2014 and valid up to March 2016
4. Google Display Advertising from Google (License 6657278103519232) in March 2015 and valid up to March 2016
5. Certified Google Tag Manager Fundamentals Certification
6. Pendem Raju Scored 90% and gained "SEO Expert level" qualification in SearchEngineLand's SEO Quiz Question and Answers on January, 2016
7. Google AdWord Professional Certification Certified from Google - in March 2015 and valid up to March 2016;idtf=110108568065097425690;
8. Pursuing Certificate in DoubleClick Rich Media Fundamentals from Google Digital Marketing Academy.