PPC is the paid online advertising marketing strategies of many small medium and corporate companies promoting websites and businesses locally and internationally to promote their business products or services. They are using the search engines to promote their business products or services (including SaaS) by getting a clickable position in the search engine result pages.
Search Engine Optimization (SEO) Vs Pay Per Click
Search engine optimization (SEO) is free process useful in website promotion on online and work successfully in long-term basis. Pay Per Click is paid advertising channel help in promoting the websites and business products or services on immediate basis and short term oriented too. Example of PPC is Google AdWords.
PPC Advertising is Online Advertisement
This PPC advertising method of web advertisement provides the website or business advertisers to set up the budget for their online advertisement cost. The online advertisement cost of investing in this PPC advertising method rely on visitor clicks. Visitors clicks whenever a similar ad displays after his search term entry. In this online advertising, PPC the platform providers charge the website or business advertisers whenever a visitor click on the displayed advertisement. The visitor click leads automatically to the advertiser’s website or web pages.
- Quality Score of your keywords is a measurement of relevance between your ads and landing page.
- It can improved by ad extensions and other ads formats like ...
- The relevance of your keywords and ads is helps you in achieving the top ad position even though you pay less than your competitors in action bidding.
- The quality score can be increased by CTR improvement, ad relevance and experience of landing page.