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Keyword Filtration to Choose the Right Unique Keywords for Website Ranking - Best SEO Keywords Research Tips | Advanced Online Marketing Guide

From this article, you can learn:
  • Role of keywords on online
  • Types of Keywords and picking process
  • Required criteria for picking
  • Research guidelines and Do's & Don'ts
  • Keyword filtration process
  • Formula to calculate commercial value of a keyword.
Keyword filtration process is very important in choosing and finalizing relevant unique keyword phrases to attain natural organic website ranking.

What are keywords?

These are the search queries or texts entered in search box of search engines to find the desired information from various kinds of web sources.
These words are simply what we can type to searching over the web for business products, services, and online answers through the search engine' search box.

Role of keywords on online

Keywords are playing huge role in achieving SEO ROI return on investment.
These are the capital investment over the internet for your company's online marketing campaign. The right combination of keywords optimized in your website will improve your organic search engine ranking, drive huge number of unique customers to yours website. Find out here how to pick best performing keywords for your niche website. Choosing the Right Keywords is results in successful SEO and link building campaign.

Keyword picking - Add value to your selection

Method - 1
  • Keyword selection is a crucial part of the business or individual websites during their online marketing.
  • Relevant key phrases are will improve your website visibility, organic search rankings, business leads, sales generation, web traffic etc. These are plays a key role in on-page optimization and as well in off-page optimization in terms of website promotion over the internet. 
  • You can use available free keyword research tools and generator softwares to determine right and efficient key phrases relevant to your business products and services etc...
Keywords types:
  • Primary phrases (in other terms, these are more specific and most relevant to your theme. Eg: Donate your car to charity).
  • Secondary phrases (in other terms, these are category ones and relevant for your theme. Eg: Car donation).
  • Helper texts etc.. (in other terms, these are more broad phrases of your theme. Eg: Donation).
Know here the role of primary phrases and secondary phrases during the keywords analysis and picking the right ones resulting in online success. Find the best suitable places to optimize these key phrases to improve your on-page SEO ranking at various search engines.

Method - 2
  • Another simple way for proper selection of keywords is competitor websites analysis. Most of the website owners are prefers the keyword research with various online tools in order to find our best relevant phrases suitable to website theme or products or services etc...
  • But this is a cost effective and time consuming process. The very very simple way is to pick best performing user search intent based phrases is collection from competitor sites.
Criteria for keywords picking
  • Industry
  • Products or services
  • Brand name
  • Customers demographic
  • Competition
  • Search volume
How many keywords can you optimize for a webpage? Is there any limit?

Truly there is no any official statement from search engines in choosing and optimizing the keywords. But most of the industry experts are practicing 3 to 5 keywords depending on content length, availability of key phrases, etc... You can choose 3 keywords per a web page depending on your business size, availability of customers, targeted customers demographic etc. There is no any kind of limit or restrictions in picking the right words. Consider to include mis-spellings, etc...

Selecting the best performing keywords for a website is not an easy one. A lot of research is needed to do key phrases analysis. Right keyword selection is managing equilibrium between the search volume number for a chosen key phrase and the web competition for that keyword.

What are primary keywords?
What are secondary keywords?
How do you determine best phrases?
Best Keywords for your Business
Role of on-page optimization
Content writing tips

Keyword research guidelines:

Nowadays many SEO analysts and SEO managers are preparing online marketing plan to design an efficient website marketing strategy to get top position with the focused words in SERP results of search engines.
Here are some guidelines to attain long term position of organic search rankings and to beat online competition.

  1. Key phrases analysis is not a single step and one time activity. It needs to refine regularly and update your keyword selection list to pick good one to drive expected traffic, business leads and sales etc.
  2. Test with keywords to find out what keyphrases are drive good number of web traffic to your site and improves the customer conversions in order to generate online leads and sales enquiries.
  3. Diversify your main key phrases LSI synonym words to make more relevant.
  4. Give time to your focused texts to show online results and SEO ROI
  5. Put the chosen keywords into your off-page link-building strategy.
  6. Prefer relevant long tail keywords and use in your web page content.
  1. Avoid choosing single words (broader ones), such as "food" or "design" or "car" or "services".
  2. Avoid higher competitive keywords, such as "online conference".
  3. Avoid writing page content for search engine rankings instead of user search intent.
  4. Avoid search volume lacking key phrases from your list and from on website.
  5. Avoid usage of irrelevant keywords on web pages.
Keyword filtration process

There are 2 kinds of Keyword filtration process during keyword research

They are

1) Open-type filtration
2) In depth-type filtration

Open-type filtration: 
  • This is an open type filtration of keyword based on selection.
  • This type of filtration is very simple to collect required keywords. With our eyes and observation we can do the keyword filtration.
We can select keywords based on following factors
  • Match type
  • Location
  • Language wise
In depth-type filtration: 
  • This is an in-depth filtration of keywords after keyphrases research.
  • This type of filtration is complex based to collect required keywords. SEO persons or experts can do this type of keyword filtration. 
  • During in-depth filtration of researched keywords to choose or finalize the best keyphrases based on keyword features for natural organic website ranking.
Best keyword phrases research and analysis

In-Depth type filtration to select keywords based on following factors
  • Supporting keyword
  • Phrase length
  • Search volume
  • Competition
  • CPC value
  • Commercial value ***
  • Keyword Efficiency Index
Formula to calculate the commercial value of a keyword.
  • Commercial value of a keyword is calculated with a formula.
  • Here is formula to calculate or to find Commercial value of a keyword.
  • Keyword Commercial Value = Global search volume*CPC
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How to Select Keywords to Meet User Needs with Web Page Content - Best SEO Keywords Research Tips | Advanced Online Marketing Guide

Read this article to know How to select right Keywords to Meet Customers Requirements with your Webpage Content?

Before selection of keywords we have to understand one important concept.

What is Search engine optimization (SEO)?

Search engine optimization (SEO) is one of the important components of digital marketing. 
SEO deals with organic search traffic, index and natural ranking in SERP pages.

Millions of people are searching on web for products and services information, entertainment, buy and sale online etc. on every day. Search engines and local directories are the informative tools to find the required information they are searching online.

Every search engine optimization activity is focused to drive search traffic and to reach targeted searches with your blog or website. Here the search term entered by user are plays key role in retrieving related information from various online sources. Even your products, services and business are needed to get searched with the keywords of user typed in search engines.

It is very typical for seo job that determine the searchers keywords using to find information about your products or services on online. Keywords make this job very easier to locate your web presence in the internet.

Why you need keyword optimized content on web pages?

Read here to know How to write web content with key phrases.

  • To write Products and Services Descriptions and content
  • Keep the descriptions are comprehensive and very informative.
Use simple english texts to make easy understanding about your business. Simple english can makes the customers to grasps the benefits of your products and services. Hire Search Engine Optimizers or SEO Analysts to do keyword research to select suitable primary and secondary words.

After choosing right and unique phrases then optimize your pages content. Here try to develop a new content riched with targeted words to make most relevant matching for customer’s searches. Optimize the primary terms and secondary texts at important and appropriate places on the webpage. Here your SEO optimization strategy plays a key role in promoting the site visibility online. Try to develop the user friendly dynamic and customer engaging content to influence the purchasing behavior of users.

Most of the webmasters optimize the targeted words on product and services pages along with homepage only. They will ignore the other important pages like Case Studies, Clients, About Us page etc. Because they think that these webpages will not bring traffic and leads, sales. This is wrong. These pages can build a brand for your domain trust and product or services brand awareness. 

Optimize the every web page of your website to improve organic traffic and online audience in addition to brand awareness and reputation to your company. If you're developing new pages without proper search engine optimization techniques, you're losing a good amount of organic visits and opportunity to improve leads, sales and enquiries.

Many businesses are failing to optimization with what terms people are using to find required products and services and to search websites over the internet. Simply the hey guess and list down those phrases. 

Know here Amazing Tips and Tricks to Keyword Research

What happens if you forgot your journey on next day to attend event.  Suddenly you recognized that you not spend your time to book hotel accommodation room. Then you started for searching best hotel to get accommodation in near locality where your event taking place. How you will search. Instead of searching for ‘hotels in London’ or ”Best hotel in London city”, perform your research with ‘last minute hotel in London’ or ‘last minute accommodation in London city’. 

Tip - Use urgent search terms to fulfill your emergency needs.

Your search intention can tell about your needs. Is it urgent need or normal requirement? The urgency allied with those search or typed words indicates the user is more likely to buy than others searchers. Such exact matched searches have a higher percentage of conversion rates. i.e. Users can purchase instantly even on first time visit when they are on your website or business. Examples Indians tend to buy Gold jewelry on Deevali festival day and akshaya truthiya day. Another example is Christmas holiday gold for last-minute shopping and purchasing decision.

To meet your instant needs, use long key phrases instead of regular keywords. For example, ‘travel insurance online” and “last minute travel insurance” are examples of the long tail for ‘travel insurance’.

Let assume a scene. You forgotten your partner's birthday on next day and but you are at out station. Suddenly you got idea to send a fresh cake. How you will search at that time…
Instead of “birthday cakes”, search with” birthday cake delivery on same day” or “birthday cake delivery in 24 hours” or birthday cake immediate delivery” etc. search texts. You will find most relevant online services to book order for cake delivery. 

Tip - Add local modifiers (local area names) to find exact matching best results in search results page.

At normal time, visitors can search with ‘best’ or “nearest”, ‘elegant, top’.  Because they have much time to invites online customers and audiences. These search words can’t influence the visitor’s purchase behaviour at normal cases.  To influence them, you have to add “best price”, “budget”, ‘cheap’ or ‘discount’ “last minute”, “affordable” to find your service and products.

Tips to Improve Your Long Tail phrases

Use synonyms for your rootwords (generic terms)


biscuit = cookie

Use synonyms, plurals and modifiers.


buy organic fruit
purchase natural fruit
buy organic fruits.

Should have variants:


 shopping vs. shop.

Obtain information on local terminology and use Google’s suggestions for the chosen country.

Travel insurance California
Travel insurance company NewYork
London travel insurance company
Online travel insurance company in Sydney

* Tip - Local terminology and synonyms are able to generate online traffic and conversions.
Modifiers such as size, color, shape or texture are used regularly in search for fashion dress clothing.

* Tip - Quality modifiers such as best, top, cheap and affordable etc. in used to search for business products or company services. 

Ways to Find Profitable Keyword Ideas for Your Business

Keywords to make profits and return on investment for optimized website to gain best rankings in search engines results and qualified traffic online also revenue with conversions.

Required criteria to select the most efficient keyphrases. Before you select them, consider these traits.

  • They should with revenue generation ability
  • Good number of monthly searches
  • Minimal to high competitiveness
  • Should be relevant to page theme (topic)
  • Contain more than one word
  • Able to provide good traffic number
  • Be targeted (related)
  • Low to medium competition
  • Good conversion rate (transactional)
  • Provide good user engagement
  • Be popular (meaningful and known)
* Tip - Keywords search volume with medium competition always helps the websites to get noticeable results in a period of a few weeks to months

Types of keyword phrases and tips to select

Rootwords or Generic words: - These are 1-word keyword, provide the best amount of traffic, not good to plan to gain organic search ranking for new websites. Nobody searching with single keywords ex: mobiles

Tip - Choose most relevant texts with higher search volumes.

More definite keywords: - These are specific and 2-3 words based, brings balance between the traffic volume and relevance with your website.

Tip - Choose moderate competition.

Long tail keywords: - 4+ word phrases based. These are very specific phrases with low to high competition and drive good % of overall online traffic, not bring huge web traffic number but best for user’s engagement and to meet user needs.

Tip - choose these to get conversions and sales.

Phrases by organic traffic type

  • Branded - your domain or tag based
  • Non-branded - your products or services
Phrases by type of searched information
  • Information keywords – Used to search for particular information or products.
  • Navigation keywords – Used to search for a company or domain or brand
  • Transactional or purchase or profitable keywords - Used searching to buy a needed product or service
 What helps to find most relevant words in keyword research?

Here are few categories helps us in determining most related words for your sites. You should include these category based keytexts in your finalised phrases for page content optimization for business or products and services. They are,

Exact Match – Plan Transactional or purchase or profitable terms to get good results, because they are moneymakers
Broad Match – Plan Information terms to get better results, because they are very informative
Phrase match – Plan Navigation terms to gain decent results, because they will bring traffic, brand awareness and conversions depending on optimization strategy.

Hoping you got good idea and practical way of research and selection of good phrases to optimize for your website based upon your website objectives, goals and theme.

Right keyword phrases can bring good number of traffic visitors, able to generate online leads, acts as vehicle to reach targeted customers or web audience. Because these are what people want to search or type in search engines.
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Content Types for SEO Content Writing Service for websites and Blogs - SEO Writer Skills

In this article, you can learn about:
  • Role of web content in web marketing strategy
  • Web content criteria
  • What are Online Content Types and examples
  • How to get SEO rank with dynamic and static content
  • Writing tutorials tips
  • Content writing ideas
  • Best Content online Plagiarism checker tools etc...
There are many types of content is exists. Example informational content and target oriented (sales-oriented) content etc.

Content writer (copywriter) job is writing the unique content for website pages, blogs, articles, pressreleases, directories, technical content for product or service, legal contracts, product design specifications, lab guide, help guide, magazine, research documents etc.

Role of web content
  • To get SEO rankings for your website pages
  • To reach targeted online visitors and audience
  • To drive good number of web traffic
  • To beat online business competitors
  • To generate online revenues and business leads, sales etc...
Content criteria
  • Qualityness
  • Unique content
  • User value oriented
  • Relevant keywords
  • Freshness of content
What are Online Content Types?

Basically there are two kinds of content available online.

They are, 1) Dynamic             
                   2) Static.

Dynamic content example:
  1. News
  2. Blog posts
In this dynamic content category, the old postings generally replaced with new information or postings. Example are your blog articles.

Static content example:
  • Historical news etc…
  • User guide
  • Lab manuals
  • Lab guides
  • Help books
  • Support documents
  • Training courseware
  • Product owner manuals
  • PDF books
  • Software installation guide
  • ebooks
  • Material safety guide
  • PPT slides
  • Brochures
  • Infographics
  • Newsletters
  • Software user manuals
  • Product catalogues
  • Technical articles
  • White papers
In this static content category, normally the webpage content will not be changed or modified. Sometimes partial content modification may occur whenever required.

How to get SEO rank with dynamic content
  • For Dynamic content, On-page search engine optimization required for website ranking in the SERP.
How to get SEO rank with static content
  • For static content, Off-page search engine optimization required for website ranking in the SERP through link building activities on regular basis.
Get more information on Types of web content here.
  • http://www.nickusborne.com/website-content/
  • http://blog.hubspot.com/blog/tabid/6307/bid/33284/14-Unique-Types-of-Content-Every-Marketer-Should-Try.aspx
  • http://www.boonedigital.com/social-media/17-types-of-content-for-your-website/
  • http://www.brafton.com/blog/top-10-content-types-to-add-to-your-website
  • http://bclary.com/2004/09/26/boot-camp-content-type
Writing tutorials tips

Keyword selection is a crucial part of web marketing. Picking up the right and relevant keywords are highly influence your return on investment (SEO ROI) and online business success with lesser efforts. There are a many ways to find out the effective business bringing keywords with various online keyword research tools or keyword generators softwares.

Well optimized content rich with keywords is improve your SEO optimization and marketing also website pages organic search ranking at various major search engines.

The beginning step to the SEO search engine optimization is to choosing the relevant keyword phrases to your business products or services. After picking the effective keywords, you need to prepare a content calendar then writing effective web page content or other forms of content.

Your content is a major ranking element in the process of search engine optimisation (SEO) services and other online marketing services. It is an online investment to promote your products and services.

Hire in-house or freelance writers to write most effective web content and product copies with focused keywords. Here are few tips to improve your writing skills.

Content writing ideas
  • Should stick to main theme
  • Explain in simple way
  • Use various font styles, points
  • Avoid longer paragraphs
  • Use relevant images
  • Write in user language
  • Use active voice instead of passive voice
  • Make the content into sub topics
  • Improve working knowledge of various writer's tools
How to Check Duplicate Content Online -  Best Content Plagiarism checker tools
  • Copyscape - http://copyscape.com/
  • PlagSpotter - http://www.plagspotter.com/
  • Siteliner - http://siteliner.com/
  • Plagiarism checker - http://www.smallseotools.com/plagiarism-checker/
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